To kick off the project, I met with Zeeshan to get a sense of his vision, the business’s personality, and specific needs for The Man Cave’s first website. Through this initial meeting, I gathered key insights into the brand’s identity, client preferences, and the unique services they offer. I then created low-fidelity wireframes, grounding the design in research and initial ideas for a user-friendly experience.

To deepen my understanding, I visited the shop and interviewed Zeeshan’s team, which provided invaluable insights into the barbers’ workflow, customer interactions, and overall shop atmosphere. This immersive approach allowed me to craft a design that authentically represented The Man Cave’s essence and aligned with the needs of both the barbers and their clients.

Through my conversations with Zeeshan and his team, I learned a great deal about his journey—from his early days as an apprentice to working in a salon and eventually opening The Man Cave. This personal story of growth and dedication resonated as a key part of the brand’s identity, adding authenticity and a sense of pride that I felt was essential to weave into the website. To reflect this, I planned to include a dedicated “About” section, highlighting Zeeshan's professional background and the shop’s evolution, allowing clients to connect with the story behind the business and see the passion that defines The Man Cave experience.