Before the redesign, TJ Roofing’s website was holding the business back. It was outdated, hard to navigate, not mobile-friendly, and lacked the tools needed to generate quality leads. The client an experienced and busy tradesman was constantly receiving enquiries across various platforms, from texts to emails, often about small, low-value jobs.While he was still happy to take on smaller tasks, the main goal of the redesign was to position TJ Roofing as a specialist in re-roofing—the most profitable side of the business. The new website needed to make that clear from the outset, directing attention to high-value re-roofing services while guiding leads to his preferred method of contact: mobile.My role was to create a clean, modern visual identity and design a user-friendly website that not only showcased the company’s expertise in re-roofing, but also attracted the right kind of clients. With re-roofing being the core revenue driver, SEO was a key focus—targeting homeowners aged 40–50+, who are more likely to require full roof replacements.
MY ROLE: WEB DESIGN
FIGMA | ADOBE CREATIVE SUITE
