TJ Roofing

I led the design of a brochure-style website for T Jackson Roofing Ltd, a roofing company based in West Yorkshire. The goal was to create a user-friendly and SEO-optimised website that generated more leads, particularly for re-roofing projects. Through clear design, local SEO strategies, and engaging visuals like custom icons and subtle animations, the new site helped boost inquiries within the first day of launch.

My role: Web Designer, art direction, Interaction designer

Developer: George Clough

Tools used: Figma, After effects, Illustrator, Lottie

Web design ⟶ Motion ⟶ Digital design ⟶ Icon design ⟶

Web design ⟶ Motion ⟶ Digital design ⟶ Icon design ⟶

High-fidelity wireframes

Icon re-design

In the previous version of the website, the icons for services were scattered and lacked any clear organisation, making it difficult for users to navigate the site. I identified this issue and designed a new icon system that categorises the services in a more user-friendly manner. By grouping similar services together and using a consistent style and colour palette, I created a cohesive and intuitive experience. This new system not only improved the overall aesthetics of the website but also enhanced usability, allowing visitors to easily find and understand the services offered.

View live site here https://tjacksonroofing.co.uk/

After discussing with the client and researching their audience, we concluded that a mobile-first design and development approach would be most effective. Our research indicated that the majority of T Jackson Roofing's customers reach out via phone or WhatsApp, suggesting that most will access the site
on mobile devices.