Step into Summer was a smaller campaign focused on showcasing the summer footwear collection. Running alongside the wider Passport to Summer campaign, it followed the same visual language and messaging while launching as a distinct campaign in its own right. I was responsible for developing how the campaign translated across multiple digital touchpoints across the wider Freemans website, maintaining a consistent look and feel throughout the customer journey.

MY ROLE: ART DIRECTION | WEB DESIGN/DEVELOPMENT | DIGITAL DESIGN
ADOBE XD | HTML/CSS | ADOBE CREATIVE SUITE
YEAR : 2026
PHOTOGRAPHY : ANNABELLE
COPYWRITER : MAISIE TURNER

I used a bento-style layout to organise key footwear categories into a clear, visually engaging browsing experience. Varying the scale of each tile helped establish hierarchy while giving customers direct entry points into the most important collections. The campaign video formed the hero of the experience, creating an immediate sense of the campaign through movement and lifestyle imagery before transitioning customers into product discovery.

I used a bento-style layout to organise key footwear categories into a clear, visually engaging browsing experience. Varying the scale of each tile helped establish hierarchy while giving customers direct entry points into the most important collections. The campaign video formed the hero of the experience, creating an immediate sense of the campaign through movement and lifestyle imagery before transitioning customers into product discovery.