Ortho-Care
A showcase of my graphic and digital design work at Ortho-Care (UK) Ltd, a provider of high-quality oral care products for individuals undergoing orthodontic treatment. Across all projects—whether packaging, Instructions for Use (IFU), websites, or print materials—I prioritised user-centered design to ensure an optimal experience for the end user.
My role: Designer, art direction
Design Director: Kalvinder Kaur
Developer: George Clough
3D Designer: Abshake Jandal
Tools used: Figma, Adobe creative suite, Powerpoint
Web design ⟶ Motion ⟶ Digital design ⟶ Print ⟶ Social design ⟶
Web design ⟶ Motion ⟶ Digital design ⟶ Print ⟶ Social design ⟶
Landing page design & campaign
"Shout About Your Practice" Campaign Landing Page
Project Type: Campaign Web Design, Branding, UX/UI
Overview:
I designed a landing page for Ortho-Care’s "Shout About Your Practice" campaign, aimed at orthodontic practices looking to elevate their branding. The page highlights Ortho-Care’s customisable products like retainer cases and mirrors, designed to enhance the visibility of each practice's brand.
The concept was to create a fun and engaging way to promote the theme "Shout About’’ ‘‘Promote Your Practice." The idea was to showcase personalised items we offer for our customers, visually represented as if they were being projected from a megaphone—essentially "shouting" about their practice.
Ortho-Care #Vac1 Landing Page
Project Type: Web design , IFU (instructions for use) booklet, motion design
Overview:
I designed the landing page for the Ortho-Care #Vac1, a specialised product for orthodontic practices. The challenge was to take detailed technical content and present it in a way that’s engaging and accessible to users. I focused on creating a visually compelling experience while ensuring that essential product information and instructions were easy to understand. My work extended beyond the web design to include motion design elements and the IFU booklet for seamless user communication.
Examples of social media posts I’ve done at Ortho-Care.
Social media
What’s New campaign
This campaign was my initiative, inspired by our Managing Director's desire to showcase new products in a magazine. I proposed applying modern communication trends by using text messaging as a promotional tool. The campaign takes the "What's New" idea and creates a conversational tone that generates excitement about the new products. Each visual element incorporates mobile text features, such as emojis, text boxes, and text bubbles, enhancing the overall theme.
I also then used this for email marketing by putting together an html /css file of the advert, that would further encourage our customers to discover our new range of products.
CFast Email Campaign Case Study
Objective:
To promote the CFast special offer and drive engagement among existing and potential customers. I designed and developed this email.
Key Metrics:
Total Sent: 6,263
Total Opens: 2,653
Total Clicks: 47
Open Rate: 42.36%
Click-Through Rate: 1.77%
Some more examples of marketing/campaign work done for products through email marketing and print advertising.
Email marketing promotion
The Process
When designing my emails, I’d use Figma to design them and then create a style guide for
our developer to build.
Email marketing promotion
Catalogue design
Alongside my senior designer, I was responsible for designing the front cover, back cover, and internal page templates for Ortho-Care's latest catalogue. I strategically selected key elements for spot UV treatment to create a striking contrast against the matte finish, enhancing the visual appeal. The design choices were made to reflect Ortho-Care's high-quality brand image and ensure a professional yet modern look for the catalogue.
