Fresh&Go
Fresh&Go is a subsidiary of Ortho-Care (UK) Ltd. They offer high quality oral care products, catered towards people who are going through orthodontic treatment.
I was responsible for all digital and print design. For example, web design, digital ads, storyboarding, print ads etc. As the Lead Designer for the Fresh&Go website redesign project, I collaborated closely with the Lead Developer to create a visually appealing and user-friendly digital platform for a brand specialising in orthodontic products. My primary responsibilities included overseeing the look of the website, making strategic design choices, art directing homepage banners, and ensuring optimisation for smaller screens.
My role: Digital/UI designer, art direction
Design Director: Kalvinder Kaur
Developer: George Clough
3D Designer: Abshake Jandal
Tools used: Adobe XD, Adobe creative suite, Powerpoint, Google web designer
Web design ⟶ Motion ⟶ Digital ads ⟶ Print ⟶ Social design ⟶
Web design ⟶ Motion ⟶ Digital ads ⟶ Print ⟶ Social design ⟶
The website was basically a marketing tool for the Fresh&Go brand. Therefore, it was really important that it popped and stood out to the user. One of the main attractions to the site was the 3D motion banners. Each banner demonstrated the products in use, in a quirky way, whilst maintaining that clinical feel and aesthetic.
My role here was to come up with storyboards/ideas for 3D banners with a primary focus to market the products on the website but they could also be used on other digital platforms.
I also designed the kinetic type for each 3D animation.
View live site here https://freshandgo.org.uk/
The product pages for Fresh&Go were designed to be clean and easy to use. Each page had a simple layout that made it easy for users to find information. We included interactive elements, like animations, to let users switch between different product sizes smoothly. For some products, like retainer cases, we added 3D views to give users a better look. We also made sure the pages worked well on mobile devices, so users have a good experience no matter what device they’re using. Overall, the goal was to make it easy and enjoyable for customers to browse and buy products.
Shortlisted for FMC advert of the year award
As part of the marketing strategy at Ortho-Care (UK) Ltd,
I designed and showcased adverts in popular dental and orthodontic magazines. One of my adverts was submitted to the Orthodontic Update magazine, published by FMC. The advert received positive feedback and was subsequently submitted for the FMC Award for Advert of the Year, where it was shortlisted.
Creative Direction, Storyboarding, and Typography Animation
for 3D Videos
What I did: Storyboarded, provided creative direction, and animated the typography for a series of 3D videos. Once our 3D designer, Abshake Jandal, delivered the final videos, I worked on bringing the text elements to life through motion. The videos were designed to showcase key features and functionality of the Fresh&Go products, with my role ensuring the visuals and messaging aligned seamlessly.
Digital advertising
Part of the marketing strategy to promote Fresh&Go, was advertising online. Below are some examples of animated banners I designed using Google Web Designer.
Assets for Amazon
Being a major brand for Ortho-Care UK Ltd, the Fresh&Go range was promoted on a number on channels. Here some examples of work I did push the Retainer cleaning tablets on Amazon.
