Email is often one of the final touchpoints within a wider campaign, translating the visual language of a campaign into a format designed to engage customers and drive them towards the next stage of their journey.
Our digital design team works from a shared email design system, built around reusable templates, components and content structures across our campaigns and brands. With a high volume of CRM briefs coming through the team, the system helps streamline production while keeping communications consistent. I work within the system to adapt existing components and create new layouts when a brief requires something different.
FROM DESIGN TO BUILD
Using the shared system as a foundation, I translate email designs into responsive HTML and CSS, adapting existing components and layouts to suit each brief. Working across design and development allows me to consider technical requirements early in the process, while keeping the final build as close as possible to the original creative.
Working across both design and development allows me to consider the technical requirements of email early in the process, ensuring the final build stays as close as possible to the original creative.