Clean Attire, a premium service for restoring luxury apparel and footwear, was missing a crucial component of their brand presence: a website. Without an online platform, they were struggling to establish credibility, attract new customers, and showcase their services and high-end resale offerings. They wanted a digital space that would reflect their luxury positioning while helping them step confidently into the online world—without compromising on creativity or overwhelming visitors. I designed a bold yet refined brand identity and website that captures the essence of Clean Attire: premium, minimal, and confident. The layout is clean and structured, with strong visual hierarchy and smooth interactions that guide users intuitively through the experience. From showcasing before-and-after transformations to integrating their high-end resale offering, the site is built to elevate the brand while improving visibility and engagement. This not only positions Clean Attire alongside luxury fashion players, but also gives them the digital presence they were previously missing.

MY ROLE: VISUAL DESIGNER
FIGMA | ADOBE CREATIVE SUITE
YEAR : 2025
DEVELOPER : GEORGE CLOUGH

MOBILE FIRST DESIGNED

After conducting research by having a some conversations with customers who use Clean Attire, we realised that the majority contacted them through mobile. Whether that be through social media, whatsapp text or phone. This told us that the website would mainly be accessed on mobile devices, leading to a mobile first design. This is something I tend to start with anyway when designing websites. I prefer to start with a mobile first wireframe/low-fidelity prototype, as it stops me from overthinking the design and interaction, I can quickly layout what needs to be on the site ready to show the client.

INTERACTIVE PROTOTYPING & DYNAMIC UI

Testing interactive cards directly in HTML & CSS. Hovering over service items like Dry Cleaning and Restoration dynamically pulls up extended descriptions and video content to deliver a rich, immersive preview.